After university, my career took a defining turn when I joined a European Union program in Slovenia. There, I worked on a local online television project that introduced me to digital storytelling. I learned to produce video content in 10+ languages, a skill that became the foundation of my career.

From Slovenia, my path extended across several Mediterranean countries, where I expanded my expertise in video marketing. While collaborating with a travel agency, I led digital projects promoting 400+ hotels in Mediterranean countries for the Scandinavian market (Sweden, Finland, Denmark, and Norway). One video project was even featured in The Florentine magazine. These experiences showed me how visual storytelling could transcend cultural and linguistic differences.

Since moving to Canada, I have been working with an ESL school and a private college in downtown Vancouver. In this role, I scaled the institution’s YouTube channel to become the second-largest among Canada-only ESL schools, surpassing 1.1M+ views with 500+ videos in 15 languages. The Victoria campaign was recognized and published by Canadian Ministers of Education. My digital campaigns across Google, Meta, and LinkedIn have reached over 3M+ prospective students, generating more than 7M+ impressions globally.