Portfolio & Strategic Offering
Digital Marketing &
Strategic Growth Portfolio.
An exhaustive, data-driven showcase of digital footprint optimization, video marketing, social advertising impact, and competitive positioning across the Canadian education sector.
Portfolio Highlights
My Technical Stack & Core Tools
Paid Media & Application ROI
Optimized paid media investments to drive high-ROI campaigns across global markets. By utilizing precise audience targeting, A/B testing, and rigorous performance reporting, we consistently outperformed historical benchmarks.
Key Outcome
+52% YoY Apps
Application Growth Trajectory
Languages
0+
Videos Produced
0+
#2 ESL YouTube Channel in Canadian ESL Schools
Built a massive, multilingual YouTube presence from the ground up. By creating highly optimized, student-focused video content, we captured global search traffic and dominated domestic competitors.
- check_circle Included viral content officially featured by EduCanada.
- check_circle Fostered institutional trust through consistent storytelling.
Full-Funnel Ecosystem
Managing the complete digital lifecycle—from partner enablement and high-volume asset creation to seamless technical web experiences.
Global Integrated Strategy
Directed digital strategies across web, paid, social, content, and video for markets in Canada, Asia, Latin America, and Europe.
B2B Partner Enablement
Coordinated B2B channel marketing, managing 100+ webinars alongside international agencies and universities to drive cross-branded acquisition.
Web Experience & SEO
Designed and managed studysslc.com and vancouver.college, optimizing technical SEO, UX, and the critical inquiry-to-application conversion paths.
High-Volume Creative
Produced high-volume in-house creative ensuring strict brand safety and compliance across Meta, Google, LinkedIn, TikTok, and YouTube.
Government Recognition
The EduCanada Feature
We became the only private ESL school in Canada whose video was officially featured by EduCanada. This viral video was produced with a highly resourceful micro-budget, utilizing in-house creativity to maximize impact rather than relying on heavy ad spend.
Official Video Production
EduCanada Instagram Post
Detailed Public Comparisons
Content Breakdown
Vancouver Campus Videos
Our campaign leads in Vancouver campus videos, narrowly outperforming Large Domestic Competitor A and more than doubling Competitor B’s public video reach for this specific campus.
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Campaign | 123K+ |
| 2 | Large Domestic Competitor A | 118K+ |
| 3 | Large Domestic Competitor B | 47K+ |
Toronto Campus Videos
Our campaign leads Toronto-based campus content, generating the highest public engagement among competitors by a significant margin.
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Campaign | 166K |
| 2 | Large Domestic Competitor A | 106K |
| 3 | Large Domestic Competitor B | 69K |
Promo & Co-op Videos
Our Campaign vs Competitors: General Promo Videos
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Campaign | 78K |
| 2 | Large Domestic Competitor B | 62K |
| 3 | Our Campaign (Alt) | 55K |
| 4 | Large Domestic Competitor B (Alt) | 54K |
Co-op Program Videos
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Co-op Campaign | 61K |
| 2 | Competitor Co-op Campaign | 15K |
Instagram & Promo Success
Instagram Video Performance (Public Data)
| Video Title | Total Views |
|---|---|
| General Promo | 101K+ |
| Co-op Promo | 86.5K+ |
| General Promo Video II | 46.6K+ |
| Spanish Promo Video | 46.6K+ |
| Spanish Promo Video II | 43K+ |
| Toronto Promo | 41.6K+ |
| TESOL | 25.6K+ |
Social Ads Optimization (Approximated Ranges)
Paid Social Performance
Generated millions of impressions via highly optimized, targeted social ad campaigns. Budgets and exact figures below are represented as approximate ranges to ensure client confidentiality.
Top Performing Campaigns by Reach
| Target Market / Campaign | Est. Reach | Est. Impressions | Avg Cost/Result |
|---|---|---|---|
| General Promo (Global) | ~560,000 | ~900,000 | ~$0.03 |
| Mexico Market Focus | ~460,000 | ~600,000 | ~$0.45 |
| Brazil Market Focus | ~430,000 | ~750,000 | ~$0.50 |
| Pathway Program Promo | ~340,000 | ~720,000 | ~$0.02 |
| South Korea Market | ~110,000 | ~175,000 | ~$1.82 |
| Instagram Exclusive (LATAM) | ~80,000 | ~120,000 | ~$0.15 |
| Western Europe Reach | ~60,000 | ~90,000 | ~$0.85 |
The Challenger Strategy
David vs. Goliath
My marketing work is a strategy where smaller, challenger brands (David) defeat larger, established industry leaders (Goliath) by avoiding direct competition, leveraging agility, and utilizing niche-focused, high-impact tactics.
Achieved a staggering 5+ million impressions and 3M+ unique users reached with low-budget strategic campaigns.
Outperformed all major competitors (including massive global networks) in both Vancouver and Toronto public campus video engagement.
Maintained incredibly high ad efficiency by optimizing targeting algorithms, driving direct correlation to application spikes.
Return on Investment
Business Impact:
The Ad Pipeline
Sustained Momentum
Application trends consistently compound as ad exposure scales, creating a highly predictable enrollment pipeline.
- rocket_launch Multiple active campaigns push performance to peak volume consistently across quarters.
- trending_up Top-of-funnel investments yield a cascading effect, elevating overall brand searches and direct inquiries.
Month-by-Month Trends (Approx.)
Year-over-Year application growth mapped to campaign scaling.
First Half Growth
52% YoY
Overall, targeted digital marketing strategies led to a 52% increase in students acquisition yoy.
Highest Output
>100% YoY
Doubled historical application thresholds during targeted intake sprints.
Selected Campaigns
Canada Education Marketing
Multi-City Promo
The Most Popular Toronto Campus Promo
Canada Education Marketing
The Most Popular Vancouver Campus Promo
Canada Education Marketing
Victoria Campus Promo
EduCanada Feature – Canada Education Marketing
Vancouver College Promo
Canada Education Marketing
Study in Canada Promo
Canada Education Marketing
First AI-Generated Social Content
Canadian Education Sector
Digital Marketing Workshop
Instructor Cem Bilen
Choose Canada (TikTok)
YouTube Short / TikTok
English Language School Website
Web Design Showcase
A History of Impact
Previous Experience &
Portfolio Highlights
I produced Canada’s most-watched language school promo using a highly effective, low-budget strategy.
I handled end-to-end production—from scripting to final edit—for these top-performing ESL videos.
I built digital campaigns for BC schools, driving student recruitment across LATAM, Asia, and Eastern Europe.
I delivered consistent multimedia brand assets (video, photo, web) across all global digital channels.
I produced a Florence cultural series, featured in The Florentine, to boost global study abroad recruitment.
I filmed 200+ Mediterranean hotel properties, crafting localized social content for Scandinavian audiences.
I managed four YouTube channels and promoted major events, like Eurovision, to scale audience visibility.
I directed and published studio news broadcasts for KoTV, managing the complete production cycle.
I created EU-funded promotional content that earned official recognition from the European Commission.
The City of Florence
Florentine Magazine Feature, Italian Education Sector
Tunisia: Incredible Memories
Travel, Tourism & Hospitality
Hotel Promo Example
Travel, Tourism & Hospitality
The Cinque Terre, Destination Italy Video
Travel, Tourism & Hospitality
Where the sun is shining! Animation
Scandinavian Travel, Tourism & Hospitality
Student Testimonial in Florence
Italian Education Sector
Sousse: Incredible Memories
Travel, Tourism & Hospitality
Vancouver College Promo 2
Canada Education Marketing
Powell River Campus Promo
Canada Education Marketing
City University in Canada Promo
Canada Education Marketing
Interview in Swedish
Scandinavian Travel, Tourism & Hospitality
Bodrum Promo
Travel, Tourism & Hospitality
Sahara: Incredible Memories
Travel, Tourism & Hospitality
Tunis – Carthage: Incredible Memories
Travel, Tourism & Hospitality