About
Me.
I bring 10+ years of experience in British Columbia, following earlier international work across the Nordic region, Germany, Italy and Slovenia. I led digital growth, customer acquisition and integrated marketing initiatives for education, travel, nonprofit and public sector organizations.
The Philosophy
Great marketing earns attention and turns it into action.
I believe clear thinking beats assumptions. Data should guide decisions. Creativity should serve a purpose. And every strategy should create real value for the audience and measurable value for the business.
I combine digital marketing, performance data, content, and AI to build smarter campaigns and uncover new opportunities for growth.
In digital marketing, most people fall into one of two buckets:
The Creatives
They make beautiful videos, write great copy, and design graphics, but they don’t know how to look at a spreadsheet, validate assumptions, or build complex tracking codes.
The Data Nerds
They build GA4 architectures, manage CRMs, and do technical SEO, but they can’t edit a video or design a high-converting landing page to save their lives.
I do both.
I produce broadcast-quality visual assets and manage advanced analytics architectures. That combination is incredibly rare.
I am a Vancouver-based Senior Digital Marketing Manager who moves beyond theory to execute end-to-end strategies rooted in evidence and rigorous testing. My expertise covers the entire marketing lifecycle—from defining objectives and allocating budgets, to rolling up my sleeves to code web ecosystems and produce the creative. By relying on credible data and rational reasoning rather than guesswork, teams move faster, agency costs drop, and ROI maximizes.
I am an incoming board member of IABC British Columbia, serving as Director, Digital Experience. Explore my digital marketing portfolio or get in touch to discuss your goals.
Campaigns in North America, Asia, Europe and Latin America
YoY Growth in Engagement
Impressions and 15M people reached globally
Key Performance Highlights
+ Massive Global Reach
Across 200+ campaigns, I have generated over 20M impressions and reached 15M people throughout North America, Europe, Asia, and Latin America.
+ Proven ROI
I design and execute data-backed digital strategies that recently drove a 52% year-over-year increase in audience engagement and qualified applications.
+ SEO & Technical Dominance
I build the tracking architectures and execute the technical SEO required to outrank publicly funded institutions for highly competitive industry keywords.
+ International Recognition
My digital storytelling and video campaigns have been officially selected, published, and featured by EduCanada, the European Commission, and The Florentine.
Experience
Career Highlights
From international digital projects to marketing leadership in British Columbia.
- 2026
Director, Digital Experience
Volunteer leadership · British Columbia
Volunteer leadership in digital experience, with a focus on digital strategy, audience engagement and brand presence.
- 2018 – 2026
Digital Marketing Leadership
Education · British Columbia
I led strategy and execution across two education brands, connecting paid media, web, content and international recruitment. Testing, audience segmentation and performance tracking helped improve acquisition and campaign efficiency.
- 2015 – 2018
Education Marketing & International Reach
Education · British Columbia
I developed campaigns for international audiences across Europe, Asia and Latin America, improving landing pages, enrolment journeys, SEO, social content and localized creative.
- 2014
Content & Campaign Strategy
Destination marketing · Italy
I created destination marketing and branded content focused on Florence. Selected work received editorial recognition.
- 2012 – 2014
Video Marketing for Nordic Audiences
Travel & hospitality · Nordic markets
I led campaigns promoting 200+ Mediterranean hotels and tourism partners to audiences in Norway, Sweden, Denmark and Finland.
- 2010 – 2012
European Digital Media & Communications
Slovenia · Turkey · Germany
I produced content for nonprofit, community and public education initiatives in Slovenia and Turkey, with work receiving European recognition. I also completed digital media and communications training in Germany.
“Your project perfectly shows how EU Youth programs can be promoted by their own participants. Thank you for your efforts.”
Frode Dal Fjeldavli
European Commission, Education, Youth, Sport and Culture
“Testimonials like yours are invaluable, as they demonstrate how EU Youth initiatives truly work and provide outstanding promotional material.”
Maria Podlasek-Ziegler
European Commission, Education, Youth, Sport and Culture
Expertise & Capabilities.
Strategic & Paid Marketing
- Brand Strategy
- Performance Marketing
- Demand Generation
Google Ads
Meta Ads
LinkedIn Ads
YouTube Marketing- Email Campaigns
Digital Tools & Analytics
Google Analytics (GA4)
HubSpot CRM
Mailchimp
AI Workflow Automation
Rank Math SEO
Google Workspace
Microsoft 365 (SharePoint)
Creative & Web UX
Adobe Creative Cloud
Premiere Pro
Photoshop
After Effects
Illustrator
InDesign- Video Production
- Web Strategy & UX
- Copyright Compliance