Vancouver Digital Marketing Portfolio
Visibility Creates Opportunity.
I help businesses grow by making them visible. This is a clear, data-based portfolio showing my results in digital strategy, video marketing, social advertising, and market positioning.
Attention Is the New Currency.
The Challenger Strategy: David vs. Goliath
Focus on earning attention before asking for action.
My marketing strategy helps smaller challenger brands defeat large industry leaders. We avoid direct competition, move quickly, and focus on specific, high-impact actions.
Achieved 5+ million impressions and 3M+ unique users reached with smart, low-budget campaigns.
Outperformed major competitors and global networks in public video engagement for Vancouver and Toronto campuses.
Maintained high ad efficiency by improving audience targeting, leading to a direct increase in applications.
Be Useful Before Being Promotional.
How I Work
Educational content often outperforms direct sales messaging. Here is my approach to creating marketing that connects and converts.
1. Audience-centred
“I always try to create audience-centred content based on what students actually care about and need.”
2. Translate complex info
“I enjoy taking complex information and turning it into clear and engaging content people can easily understand.”
3. Student journey
“I think about the full student journey, from first discovering the school to becoming an active student.”
4. Collaboration
“I enjoy working with different teams because strong communication creates better results.”
5. Data-informed
“I use analytics and engagement data to understand what is working and where we can improve.”
6. Storytelling
“I believe storytelling is one of the best ways to connect with students emotionally.”
7. Video content
“Video content helps people feel more connected to the student experience and campus life.”
8. International focus
“Different markets respond to different messages, so I always think about cultural differences when creating content.”
9. User experience
“I believe a website should be easy to use, clear, and helpful for students.”
10. Creativity + strategy
“I like combining creative ideas with strategy and real audience feedback.”
Portfolio Highlights – Hover videos to unmute
Data Informs. Creativity Performs.
Return on Investment
The balance between analytics and storytelling.
I improved paid media investments to drive strong results across global markets. By using careful audience targeting, testing, and clear reporting, we consistently beat past benchmarks.
Key Outcome
+52% YoY Apps
Overall, targeted digital marketing strategies led to a 52% increase in student acquisition year over year.
Peak Volume
>100% YoY
Doubled historical application numbers during targeted campaign periods.
Application Growth Trajectory
Steady Growth
Application trends compound as ad exposure scales, creating a predictable pipeline.
- rocket_launch Multiple active campaigns push performance to high volume consistently.
- trending_up Initial ad investments create a chain reaction, increasing organic brand searches and direct inquiries.
Month-by-Month Trends
Year-over-Year application growth linked to campaign scale.
Marketing Is No Longer About Ads. It’s About Attention.
Paid Social Performance
Generated millions of impressions via highly optimized and targeted social ad campaigns. Budgets and exact figures below are represented as estimated ranges to protect client privacy.
Top Performing Campaigns by Reach
| Target Market / Campaign | Est. Reach | Est. Impressions | Avg Cost/Result |
|---|---|---|---|
| General Promo (Global) | ~560,000 | ~900,000 | ~$0.03 |
| Mexico Market Focus | ~460,000 | ~600,000 | ~$0.45 |
| Brazil Market Focus | ~430,000 | ~750,000 | ~$0.50 |
| Pathway Program Promo | ~340,000 | ~720,000 | ~$0.02 |
| South Korea Market | ~110,000 | ~175,000 | ~$1.82 |
| Instagram Exclusive (LATAM) | ~180,000 | ~220,000 | ~$0.15 |
| Western Europe Reach | ~160,000 | ~190,000 | ~$0.85 |
Search Everywhere. Not Just Google.
My Technical Stack & Core Tools
People now search on YouTube, TikTok, LinkedIn, Reddit, and AI platforms. I use the tools necessary to meet audiences where they are.
Trust Drives Growth.
The EduCanada Feature
Brand credibility is becoming more important than reach alone.
We became the only private ESL school in Canada whose video was officially featured by EduCanada. This video was produced with a very small budget, relying on internal creativity to get results instead of spending heavily on ads.
Official Video Production
EduCanada Instagram Post
Video First. Everything Else Second.
Content Breakdown
Reflects the dominance of short and long-form video. Video is the new homepage.
Vancouver Campus Videos
Our campaign leads in Vancouver campus videos. It narrowly outperformed Large Domestic Competitor A and more than doubled Competitor B’s public video reach for this specific location.
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Campaign | 123K+ |
| 2 | Large Domestic Competitor A | 118K+ |
| 3 | Large Domestic Competitor B | 47K+ |
Toronto Campus Videos
Our campaign leads Toronto-based campus content, generating the highest public engagement among competitors by a significant margin.
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Campaign | 166K |
| 2 | Large Domestic Competitor A | 106K |
| 3 | Large Domestic Competitor B | 69K |
Promo & Co-op Videos
Our Campaign vs Competitors: General Promo Videos
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Campaign | 78K |
| 2 | Large Domestic Competitor B | 62K |
| 3 | Our Campaign (Alt) | 55K |
| 4 | Large Domestic Competitor B (Alt) | 54K |
Co-op Program Videos
| Rank | School | Total Views |
|---|---|---|
| 1 | Our Co-op Campaign | 61K |
| 2 | Competitor Co-op Campaign | 15K |
Instagram & Promo Success
Instagram Video Performance (Public Data)
| Video Title | Total Views |
|---|---|
| General Promo | 101K+ |
| Co-op Promo | 86.5K+ |
| General Promo Video II | 46.6K+ |
| Spanish Promo Video | 46.6K+ |
| Spanish Promo Video II | 43K+ |
| Toronto Promo | 41.6K+ |
| TESOL | 25.6K+ |
Languages
0+
Videos Produced
0+
#2 ESL YouTube Channel in Canadian ESL Schools
I built a large, multilingual YouTube presence from the ground up. By creating student-focused video content, we captured global search traffic and stood out among domestic competitors.
- check_circle Included viral content officially featured by EduCanada.
- check_circle Built brand trust through clear storytelling.
Every Brand Is a Media Company.
Selected Campaigns
Less Campaigns. More Content. Modern brands win through continuous publishing. Browse by industry below.
Canada Education Marketing
Multi-City Promo
The Most Popular Toronto Campus Promo
Canada Education Marketing
The Most Popular Vancouver Campus Promo
Canada Education Marketing
Victoria Campus Promo
EduCanada Feature
Vancouver College Promo
Canada Education Marketing
Study in Canada Promo
Canada Education Marketing
First AI-Generated Social Content
Canadian Education Sector
Digital Marketing Workshop
Instructor Cem Bilen
Choose Canada
YouTube Short / TikTok
English Language School Website
Web Design Showcase
The City of Florence
Florentine Magazine Feature
Tunisia: Incredible Memories
Travel, Tourism & Hospitality
Hotel Promo Example
Travel, Tourism & Hospitality
The Cinque Terre
Travel, Tourism & Hospitality
Where the sun is shining!
Scandinavian Travel, Tourism & Hospitality
Student Testimonial in Florence
Italian Education Sector
Sousse: Incredible Memories
Travel, Tourism & Hospitality
Vancouver College Promo 2
Canada Education Marketing
Powell River Campus Promo
Canada Education Marketing
City University in Canada
Canada Education Marketing
Interview in Swedish
Scandinavian Travel & Tourism
Bodrum Promo
Travel, Tourism & Hospitality
Sahara: Incredible Memories
Travel, Tourism & Hospitality
Tunis – Carthage
Travel, Tourism & Hospitality
Create Daily. Improve Weekly. Scale Monthly.
Previous Experience &
Portfolio Highlights
Consistency beats perfection.
Selected operational and creative achievements across global digital campaigns.
Global Integrated Strategy
Directed digital strategies across web, paid, social, content, and video for markets in Canada, Asia, Latin America, and Europe.
B2B Partner Enablement
Coordinated B2B channel marketing, managing over 100 webinars with international agencies and universities to drive cross-branded growth.
Web Experience & SEO
Designed and managed high-traffic language school websites, improving technical SEO, user experience, and inquiry conversion paths.
High-Volume Creative
Created a large volume of in-house content while maintaining brand standards across Meta, Google, LinkedIn, TikTok, and YouTube.
Viral Video Content
I produced Canada’s most-watched language school promo using a highly effective, low-budget strategy.
End-to-End Production
I handled complete production, from scripting to final edit, for these top-performing ESL videos.
International Publishing
I produced a Florence cultural series, featured in The Florentine, to boost global study abroad recruitment.
Hospitality Marketing
I filmed over 200 Mediterranean hotel properties, crafting localized social content for Scandinavian audiences.
Broadcast Media
I directed and published studio news broadcasts for KoTV, managing the complete production cycle.