Digital Marketing Manager in Vancouver
Vancouver-based Digital Marketing Manager with 10 years of experience driving digital growth across British Columbia. I combine performance marketing, SEO, paid media, video marketing, and analytics to generate measurable results. My work has increased qualified applications by 52% year over year and produced video content recognized and organically shared by EduCanadaEduCanada is a brand that supports the international education offer of Canadian provinces and territories..
Video first.
Everything else follows.
Canada, Europe, Nordic countries, Asia and Latin America
Paid media, websites, SEO, content, video, social media, analytics, CRM and AI-supported production
Success in plain numbers.
When the right people see the right message at the right time, opportunity follows.
A few results worth showing.
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Year-over-year growth during the measured campaign period.
Digital campaigns connected to measurable growth.
International targeting included Brazil, Mexico, Korea, Japan, Turkey, Canada and European markets.
More leads generated per advertising dollar.
Better performance without simply spending more.
Reach from one high-performing campaign.
Strong visibility from disciplined targeting and creative.
| Campaign | Reach | Impressions |
|---|---|---|
| Featured Campaign | 563K+ | 906K+ |
| Mexico | 461K+ | 606K+ |
| Brazil | 430K+ | 754K+ |
| Pathway | 347K+ | 721K+ |
| Korea | 109K+ | 177K+ |
| Western Europe | 62K+ | 92K+ |
Engagements per post in the measured comparison.
A smaller audience generated stronger engagement.
Video Content Breakdown.
Content that successfully competed with larger education brands.
+ Vancouver Campus Videos
| Rank | School | Total Views | Campus Reach |
|---|---|---|---|
| 1 | SSLC | 123K+ | 3 campuses in Canada |
| 2 | ILSC | 118K+ | 17 campuses in 4 countries |
| 3 | ILAC | 47K+ | 10 campuses in Canada |
+ Toronto Campus Videos
| Rank | School | Total Views | Campus Reach |
|---|---|---|---|
| 1 | SSLC | 166K | 3 campuses in Canada |
| 2 | ILSC | 106K | 17 campuses in 4 countries |
| 3 | ILAC | 69K | 10 campuses in Canada |
+ SSLC vs ILAC: General Promo Videos
| Rank | School | Total Views | Campus Reach |
|---|---|---|---|
| 1 | SSLC | 78K | 3 campuses in Canada |
| 2 | ILAC | 62K | 10 campuses in Canada |
| 3 | SSLC | 55K | 3 campuses in Canada |
| 4 | ILAC | 54K | 10 campuses in Canada |
+ VIC vs Greystone: Co-op Program Videos
| Rank | School | Total Views | Campus Reach |
|---|---|---|---|
| 1 | VIC (via SSLC) | 61K | 4 campuses in Canada |
| 2 | Greystone (via ILSC) | 15K | 20 campuses in 4 countries |
Data note: All data shown above was collected from publicly available YouTube channel statistics as of June 2025. View counts, video totals, and performance metrics reflect the schools’ official YouTube channels. Campus and institutional size information was gathered from school websites, industry sources, and directories such as Growjo and LinkedIn.
Data shows what happened.
Insight tells you what to do next.
Content people actually watched.
A Victoria campaign video was featured by EduCanada.
The video also generated more than 63,000 YouTube views.
Good marketing reaches people. Great marketing moves them.
Ten principles behind my work.
Click to explore.
I create content around what students actually care about and need.
I turn complex information into clear and engaging content.
I think from first discovery through the active student experience.
Strong communication across teams creates better marketing.
I use analytics and engagement data to understand what works.
Storytelling creates an emotional connection with the audience.
Video makes the student experience and campus life feel more real.
Different markets respond to different messages and cultural contexts.
Websites should be clear, easy to use and genuinely helpful.
I combine creative ideas with strategy and real audience feedback.
Visibility creates awareness.
Consistency creates trust.
Data should lead to better decisions.
Measure
Track useful KPIs across campaigns, websites, video and social channels.
Compare
Compare audiences, creative variations, channels and performance.
Learn
Understand what audiences respond to and where friction appears.
Improve
Turn insight into better targeting, creative and user experiences.
The right audience is more valuable than the largest audience.
Strategy, technology and creative connected.
Selected Campaigns.
Modern brands win through continuous publishing. Browse by industry below.
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Canada Education Marketing
The Most Popular Toronto Campus Promo
The Most Popular Vancouver Campus Promo
Victoria Campus Promo
Vancouver College Promo
Study in Canada Promo
First AI-Generated Social Content
Digital Marketing Workshop
